This case describes a day life of WANG Yimin, a typical female white collar in Shanghai. Through portraying her visible behaviors and invisible decision-making process as a consumer, this case attempts to incarnate specific features of contemporary China market and Chinese consumers. The case has discussed some important culture phenomena identified in China......

Ms. Zhou Xiaoguang, the CEO of Neoglory Group, made a legend for his business. She started business with RMB 15,000 in 1986 and expanded the business of Neoglory Group to an empire of fashion jewelry with an over RMB 3.8 billion in assets and more than 6,000 employees in 2007. Meanwhile, she was a member of National People’s Congress. Her progressive growth ......

Eli Lilly and Company is a global, research-based pharmaceutical company with a history of over 126 years. Lilly China has more than 50 representative offices and about 500 medical representatives in 2003. Compared with its key global competitors, Lilly’s presence in China is still very small. To facilitate Lilly’s expansion strategy in China, Lilly China en......

Shenan Zhuang, CEO of Ogilvy & Mather China, was the celebrity in Taiwan advertising field and is one of the most successful women managers in Taiwan. From assistant to CEO of Ogilvy Taiwan, Zhuang explore a road for the success in advertising field. Zhuang, as a women leader, was facing the challenges of long work hours, fierce competition and talent retent......

Liu Mingming, President of Voith Paper Technology (China) Co. Ltd., is a confident and attractive business negotiation expert. Though the unconventional characteristics made her special from her peers, her hard-working, high responsibility and down-to-earth attitude contributed the success of joint venture in Yunnan. As a president of multi-national company ......

Heather Xiaojun Wang, the HR Director of Asia Pacific and China, confess that GE molded her as a professional and helped her realize her capabilities. From a driver-manager to an executive manager of a 500-top multinational, Heather grew to be mature through experiencing trouble. In 6 years working at America, Heather learned to work with integration after a......

De Lai is family firm that sells scooters, carries out repairs and retails scooter related merchandise. The firm is located Changhua city, near Taichung, in the centre of Taiwan. Fen Yuan Zhang (the father) opened this family firm in 1983. By 1998 he became distributor for Yamaha scooters in the Changhua area. The day to day running of the business is in the......

Alpha Group has set ambitious strategic goals for corporate growth. With organic growth not likely to generate more than 2–4 % annual top-line growth, acquisitions are expected to be a key element of Alpha's development, and Alpha puts strong emphasis on mastering expertise in this field. The integration of an acquired company into the Group is a complex pro......

In September 2006, Mindray, the market leader in the Black and White (B/W)Ultrasound Imaging Systems in China, had successfully launched DC-6, China’s first ever all-digital fully patented Color Ultrasound Imaging product both in the domestic and international markets. The market’s positive response had far exceeded Mindray’s expectations. The launch of DC-6......

Since Adam Smith's time, stable price level has been a gospel. The assumption - that economic growth, when achieved at a healthy inflation level, will keep defuse economic turbulences - makes economists and policymakers formulate the right dosage of inflation. Many policies and mechanisms, to hit that right balance, have been professed and implemented in var......