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Author(s):Pfoertsch, Waldemar A.; Mock, Jeffrey; Han, Fang
 
Discipline:Marketing & Sales
Every one was thrilled to see a totally brand new Great Wall Motor at the 13th Shanghai International Auto Show in 2009. In its 1600 m2 show room, Great Wall Motor offered sedans, SUVs, Pickup-MPVs three primary layout stations with various models interspersed elegantly, stealing the show from its stage mate Toyota. The whole array presented production vehic......
Author(s):Xie, Shirley; Han, Fang; Pfoertsch, Waldemar A.
 
Discipline:Entrepreneurship & Innovation
To Lenovo’s 23,000 employees, January 8, 2009 was a chilly day. Lenovo Group (HK.0992) released a public announcement that it would report a material loss for the final quarter of 2008, and would lay off 11% of its workforce, including the company’s top management, in the face of sagging demand and world recession. While it remains dominant in its home marke......
Author(s):Pfoertsch, Waldemar A.; Mock, Jeffrey; Han, Fang
 
Discipline:Marketing & Sales
As the second leading independent car manufacturer in China, BYD aimed to become a recognized global automotive manufacturer by 2025. Having first entered the battery market in 1995 and the mobile phone components market in 2000, BYD entered automotive manufacturing by purchasing the Qinchuan Auto Company in 2002. Despite a latecomer, BYD was now leading the......
Author(s):Pfoertsch, Waldemar A.; Han Fang
 
Discipline:Marketing & Sales
Dongfeng Company, the heavy commercial vehicle division of Dongfeng Motor Co., Ltd, primarily produced and assembled components and did foundry/forging roughcasts for its medium/heavy trucks and special-purpose vehicles. As the largest commercial vehicle producer in China, Dongfeng Commercial Vehicle Company looked to expand into the overseas markets, like E......
Yakult China (2010)
Author(s):Pfoertsch, Waldemar A.
 
Discipline:Marketing & Sales
Mr. Nakajima, the VP of Yakult (China), had been in charge of whole mainland sales of Yakult (China) from 2005. But now he faced with an impossibly high sales target of 2015. Although sales volume of Yakult (China) was almost tripled from around 350,000 bottles per day in 2005 to around 1,000,000 bottles per day in 2008, it is still far away from the 2010 sa......
Author(s):Lu, Shaohua; Pfoertsch, Waldemar A.
 
Discipline:Marketing & Sales
"Today would be another bright day in the history of China Chemical Engineering Group Holding Limited (CCE Holding), a young, private Chinese engineering and chemicals company. Zhang Hua, founder and CEO of CCE Holding, got the news that CCE Art Center had signed up another artist to hold an art exhibition. Unlike other domestic engineering and chemicals ent......
Author(s):William C. Parr
 
Discipline:Production & Operation Management
Jim Zheng was given authority over the Six Sigma implementation at FilmWorks of Suzhou, with great fanfare and high expectations. Now, eight months later, executives perceive the effort to be floundering, and are looking to Jim to address the situation quickly.
Author(s):William C. Parr
 
Discipline:Production & Operation Management
Jim Zheng was given authority over the Six Sigma implementation at FilmWorks of Suzhou, with great fanfare and high expectations. Now, eight months later, executives perceive the effort to be floundering, and are looking to Jim to address the situation quickly.
Author(s):Waldemar Pfoertsch
 
Discipline:Marketing & Sales
Techtronic Industries, Co. Ltd. (TTI), a Hong Kong based company provided power tools and small appliances. In 2007, TTI was listed in the UNCTAR Report as one of the emerging global companies in China. So far TTI had been an astonishing success story. It started out as a humble battery producer, moved into contract manufacturing, acquired brand assets of Eu......
Author(s):Shaohua Lu, Zhixing Xiao
 
Discipline:Human Resource Management & Organization Behavior
Oracle Corporation (Oracle), the second largest independent software company in the world, was the first software multinational company (MNC) tapping into the China market. As a first mover in the rapidly developing Chinese software market, Oracle maintained a fairly strong growth in the 1990s by adopting a flexible localization strategy. As China played an ......
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